Soup King Approved Brand Kit

Logo assets, ready to wear.

Transparent PNGs for shirts, hats, stickers, hangtags, and print. Keep the crown, keep the wiggle, don't recolor the outline. If you need vector (SVG) source for large-format print or embroidery digitizing, email the Soup King and we'll send it over.

Soup King Mark

The crowned bowl. Primary mascot mark — apparel, hats, hangtags, embroidery.

Download PNG →Preview

Transparent background · 1:1 · print-ready

Crunch Prince Cracker

Secondary mascot. Doubles as the site favicon. Great on stickers, tees, tote patches.

Download PNG →Preview

Transparent background · 1:1 · print-ready

Wordmark

The "Infinite Crunch" wordmark is set in Bagel Fat One (Google Fonts, free) with a heavy ink outline. Recreate it in any design tool by typing "Infinite Crunch" in Bagel Fat One at a tight tracking with a #1b1b2e outline.

Get Bagel Fat One →

Colors

Cream

#F7F1DE

Ink

#1B1B2E

Sun

#F5C93B

Tomato

#E5563A

Grass

#7CC262

Bubble

#F0A6C8

Usage rules (loose but real)

Keep the crown on the Soup King. He's not the Soup King without it.
Don't recolor the ink outline — it's the whole vibe.
Give both mascots some breathing room. Morsels need space.
On apparel, print at 8–11" wide for chest hits, ~3" for hats.
Need vector or a one-color version for embroidery? Ask the Soup King.